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The UP Advertising Core is the premier student-run, non-profit organization and advertising agency in the University of the Philippines Diliman. It is a university-wide organization based in the Cesar E.A. Virata School of Business with members coming from various disciplines, mainly from the fields of Business Administration, Mass Communication, and Fine Arts.We keep our members’ skills in top shape through talks by renowned industry leaders, exposure trips to the leading advertising agencies, and experiences in handling client-based projects that are impactful to society.We also perform a variety of advertising and marketing services for companies who want to bring their brands closer to UP students and the Filipino youth.

Creativity is in everyone; our purpose is to unleash it.As a community of student advertisers who are passionate about bringing the ideas of the youth to life, we believe that our projects should allow the youth to craft the greatest forms of art—those that speak to people, move beliefs, and unite societies.

We empower members through specialized training initiatives and departmental competencies in our departments namely: Creatives, Finance and Corporate Affairs, Human Resources, Public Relations and Promotions, and Special Events and Logistics. When developed and harnessed well, we believe in the impact we can make for the UP community & Filipino youth.Our purpose propels us forward.

We act with our three core values in mind. Our Creative Professionalism fosters our creativity and innovation in everything we do. With Steadfast Excellence, we consistently strive to deliver work that is cut above the rest. Our Inspired Involvement pushes us to do our utmost and in turn, inspire others to do the same.Our identity is built by what matters to us.